How Brinks gamified its national Lean program with Kostango

Brinks

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Vertical:

Safety and Multisite Logistics Services

Goal:

Boosting the national Lean program across 65 branches by gamifying processes and rewarding teams.

Results

  • 100% of branches engaged in the mandatory quarterly A3 submissions
  • 3x more employees onboarded through the gamification system
  • Internal and external audit completion rate increased 4×

🧭 Context

Brinks, a global leader in security and logistics, runs an ambitious national Lean program across 65 branches in France. With a culture of rigor and discretion, Brinks wanted to inject new energy into its continuous improvement initiatives.

Before Kostango, the tools were fragmented, not engaging, and poorly suited to the diversity of Lean processes (audits, A3s, Kaizen). National-level oversight lacked visibility and drive.

❗ Challenges

The goal of the national Lean program was clear: turn all 65 branches into a network of operational excellence. But reality on the ground posed challenges.

  • Each branch had its own habits, priorities, and constraints. Some were already following improvement initiatives, others much less so.
  • There was no common framework connecting these scattered initiatives.
  • Existing tools were insufficient: too many files, emails, and Excel sheets varying by site, making audits and performance comparisons difficult.
  • Motivation was low because efforts weren’t recognized or rewarded.

Headquarters needed a strong lever: a way to engage all teams while maintaining rigor and visibility.

🛠️ Solution mise en place

Kostango transformed Brinks’ Lean rituals into a structured, engaging, and gamified experience.

  • Each branch now accesses a single platform that consolidates all Lean processes: audits, A3 submissions, action tracking, and dashboards. No more silos. Everything is visible, traceable, and shareable.
  • A gamification system was introduced: medals (Diamond, Emerald, Ruby) reward the most active employees. An automated scoring matrix assigns each branch a Gold, Silver, or Bronze certificate—or flags underperformance.
  • The system is live in real-time from a national cockpit and reinforced in annual seminars, incentive programs, and internal recognition rituals.

✅ Results

The cultural and operational impact has been tangible:

  • 100% of branches now submit their quarterly A3s (up from 60%)
  • 4× increase in completion rate for internal and external audits
  • 3× more employees engaged via the gamification system, fostering friendly competition between branches
  • Improved planning and tracking of corrective actions
  • 30 real-time indicators monitored by headquarters, reducing emails and improving communication

Kostango has transformed our national Lean program. Gamification drives real engagement and team spirit, reflected directly in the results.

Bertrand Tissot – Head of Operational Excellence, Brinks

🔄 Next Steps & Outlook

Brinks isn’t stopping there. The success of the Lean program has paved the way for new initiatives:

  • Additional rewards are being designed, focusing on safety and on-the-ground innovation.
  • Custom dashboards will allow each branch to monitor key indicators in real time.
  • International rollout projects are already being planned.

With Kostango, Brinks no longer just manages a program — it fosters a collective continuous improvement mindset across the entire network.

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